The revamp, revealed by Marketing this summer (25 August), is the biggest since the breakfast menu was introduced 22 years ago. It forms a key part of chief executive Charlie Bell's strategy of partnering with leading brands and turning McDonald's into a combination of Pret A Manger and Starbucks.
The revised menu, which includes Quaker's Oatso Simple cereal, bagels, fruit toast, low-fat muffins and Kenco premium coffee, will be available at branches from next week. The roll-out will be backed by a major TV campaign breaking on 18 October. McDonald's will promote Oatso Simple, Kenco and Tropicana in-store for the first time to emphasise the quality of its food partners.
The deal will be a boost for PepsiCo UK president Martin Glenn, who has said he intends to establish Tropicana as a power brand by doubling its marketing spend to £5m.
.jpg)
.jpg)