
The company is to sponsor an online maths tutoring programme to which all 1.4 million secondary school pupils in Australia will have access.
Pupils logging on will see the company's golden arches logo and the words ‘proudly provided by your local McDonald's restaurant'.
The deal agreed with the federal government has caused a row in some states. Queensland reportedly blocked the launch of the scheme today.
Maths Online, which runs the programme, says it includes hundreds of animated and narrated lessons and 15,000 exam-style questions to test a student's mastery of maths'.
In the UK McDonald's runs apprenticeships but has not branded any school programmes.