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McCoy’s has released a TV ad promoting its new Ultimate range of crisps. Crispin Porter & Bogusky London created the spot, its first for the brand. The ad shows a man channelling his inner beast (in this instance, represented by a half man, half tiger) to secure a bag of crisps at a friendly barbecue. It was written by Christian Balivet, art directed by Senhor Ricardo and directed by Minivegas.