The campaign, which features the new "A Bag of Best" slogan, will see the brand relaunch its "Original" flavour as new "Rock Salt" and attempt to boost The Real McCoy's among its target market.
The commercial features men in one of their natural habitats, the pub, except in this world The Real McCoy's have shockingly replaced beer as man's best friend. Some things do not change, however, and crisp eaters now find that spilling someone's bag of The Real McCoy's could get them into a fight and mixing crisp flavours is also not such a hot idea.
According to Mandy Ferguson, KP marketing director: "The Real McCoy's story is a fantastic case study of success driven by a product that's better than its competition, by a proposition that's clearer than its competition, and by a dogged determination to put the product in front of its target consumer in the right distribution channels."
The Real McCoy's is one of the savoury snacks market's top performing brands. Last year, the brand expanded its range with the successful launch of The Real McCoy's Spice range last year, which sold 拢8.5m in its first six months.
The art director on the ad was Stephen Glenn and the copywriter was Noel Sharman.
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