- McCann Erickson has landed the £20 million creative launch account for General Motors new OnStar vehicle communication system, and the media has gone to Western International Media.
OnStar is an in-car satellite linked communication system and hands-free mobile phone that connects to a call centre. It gives drivers help navigating and allows them to access the internet using voice activated technology. The system is already being used in the US and German markets, and Vauxhall is planning to launch the system in the UK this autumn.