The move follows a collaboration between the MCCA, DMA, IPA, ISBA and the public relations trade body PRCA, on best practice guidelines for pitching in the marketing, advertising and public relations industries.
The document is called The Guide, and focuses on how best to select an agency, and manage client-agency relationships. It sums up in ten points everything a client needs to consider before a review, and gives a ten-point search, selection, implementation and relationship management guide.
MCCA board director Joe Craggs said it was vital for the MCCA to be involved in creating these guidelines.
"When the whole industry works together on such an initiative it gives it more credibility, he said. He added: "It will benefit our member agencies by setting clear standards for clients reviewing their agencies and advise them on developing and managing their relationships with clients."
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