The latest campaign promotes the Mazda MX-5 which the brand is currently marketing through a viral campaign with the strapline, ‘MX-5 once driven, thrills are harder to find’.
The activity, organised by Imagination, proved popular at the recent Goodwood Festival of Speed’s inaugural Moving Motor Show from 1 to 4 July when Mazda’s stand was modelled on a life-sized Scalextric track. Mazda UK managing director Jeremy Thomson said sales leads were up 140% on last year’s show.
Mazda’s Zoom Zoom Weekend shopping centre tour kicked off on 28 May and offers visitors the chance to enter a ‘Thrills’ competition to win a Zoom Zoom Weekend experience.
The competition runs until 24 September and the £650 prize involves Thrill Tasting driving days travelling to top restaurants and Mazda3 MPS Adrenaline Rush track days.
To leave a comment and let us know your thoughts.
The activity, organised by Imagination, proved popular at the recent Goodwood Festival of Speed’s inaugural Moving Motor Show from 1 to 4 July when Mazda’s stand was modelled on a life-sized Scalextric track. Mazda UK managing director Jeremy Thomson said sales leads were up 140% on last year’s show.
Mazda’s Zoom Zoom Weekend shopping centre tour kicked off on 28 May and offers visitors the chance to enter a ‘Thrills’ competition to win a Zoom Zoom Weekend experience.
The competition runs until 24 September and the £650 prize involves Thrill Tasting driving days travelling to top restaurants and Mazda3 MPS Adrenaline Rush track days.
To leave a comment and let us know your thoughts.