The promotion, created by Exposure, is part of a £2m campaign to push the brand. It will centre around 1000 instant-win prizes of £100. The campaign will run throughout Maynards’ range.
To support the campaign Maynards has redesigned packs and brought back the ‘Hootsman’ character from its Set the Juice Loose TV ads to highlight the promotion.
Exposure retained the Maynards account after a three-way pitch last year against undisclosed agencies.
The Maynards push comes on the heels of a number of promotional campaigns for Cadbury brands. These include both Trident chewing gum and Cream Egg.
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