In a homage to the "mockumentary", the agency laid on a "vajazzle booth" and converted its Pregnant Man pub into a version of Brentwood's The Sugar Hut, which witnessed outfits The Lady magazine would surely have branded illegal. But the best part was the agency invite: a film featuring the chief strategy officer, Richard Huntington, grooving in a chest-revealing shirt and the executive creative director, Kate Stanners, beckoning viewers to temptation, perfectly synced to the 80s dance track The Only Way Is Up. Robert Senior, Saatchis' EMEA chief executive, also made an appearance, but due to the fact he was Stateside at the time, he was brought to life (very convincingly, we might add) by a cardboard cut-out.
Feature
Mayja. We is well jel
Saatchi & Saatchi had a riot last week at its summer party, which was themed around ITV2's inspired show The Only Way Is Essex.
