Maybelline 'catwalk to the sidewalk' by McCann London
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Sector
Agencies, FMCG and Cosmetics / toiletries
Maybelline has unveiled a series of idents to support its sponsorship of season five of the TV show Gossip Girl, which begins on ITV this week.
The idents, developed by McCann London, consist of a succession of colourful vignettes comprising fast-moving visuals that aim to bring "the catwalk to the sidewalk". The work was written by Trusha Naidoo and art directed by Rob Brown. Post-production was through Chrome.