The sports nutrition brand is to provide a selection of its products, including the recently launched ‘ready-to-drink' range Viper and Maxi-Milk. Maximuscle will also provide the Lions squad with advice from its team of nutritionists.
The new collaboration marks the expansion of Maximuscle's involvement with national sports teams. Successful sponsorship of the England Rugby League team, Women's England Rugby team and the ECB has cemented the brands commitment towards British Sport.
Maximuscle plans to use Lions imagery on their new Viper RTD product.
.jpg)
.jpg)