The five-week campaign will launch this Thursday with an advertorial in Maxim magazine, a take-over of the Maxim homepage and the launch of a new microsite. Produced in association with Mediaedge:cia, it will continue on 28 November, with advertorials running in Monkey magazine for the remaining four weeks of the promotion.
As part of the campaign, readers of Maxim and Monkey will be given a different cryptic visual quiz each week in the magazine. Each reader can win a weekly prize by completing the quiz in the quickest time.
The campaign will also include an Xtreme3 leader board that will be hosted on the microsite, with answers to the previous week's quiz posted on Wilkinson Sword's website. The top players from each week will then be entered into a draw to win a major prize at the end of the campaign.
Rob Osbourn, Dennis Publishing creative solutions director, said the campaign was addictive, easy and fun, and would encourage readers to interact with the Wilkinson brand.
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