Doolittle, who is signed to EMI Music, will feature in Max Factor's 'Big Night Out' below-the-line PR and digital campaign, created by Ketchumpleon, alongside pop group Marina and the Diamonds.
The push for the new collection aims to "inspire fun-loving girls" to experiment with bright colours when getting ready to go out. The collection includes eye shadows, lip glosses and nail polishes.
Doolittle will showcase a range of Max Colour Effect looks that have been created by the award-winning make-up artist Caroline Barnes, to give girls tips and ideas for the new line.
Rafael McDonnell, EMI Music's senior vice-president brand partnerships, licensing and synchronisation, Europe and rest of world, said: "This is a fantastic partnership as Eliza really embodies the essence of a Max Colour Effect girl through her colourful songs and personality and, of course, love for make-up. We are delighted to be collaborating with Max Factor to share Eliza's talents beyond her music."
A spokesperson from Max Factor said: "Eliza Doolittle is a great new Max Colour Effect girl – she’s got a colourful identity and stage presence and is one of the girls. Eliza’s the perfect fit to front such a vibrant make-up collection."
The , which consisted of both the Olay moisturiser and the Max Factor foundation.
.jpg)
.jpg)