Marketing revealed last week that with the launch of iPad title Maverick in October this year to be led by Holly Branson, daughter of Richard Branson.
However, a title called Maverick already exists, published by independent company AAG Publishing, which is owned by editor Alan Cackett.
Cackett's Maverick is a 10,000 circulation music title featuring a blend of country, folk, bluegrass and roots music and is sold in outlets including WH Smiths, HMV and Tesco. It is also available online at .
Cackett said: "I am amazed to discover that Virgin didn’t check to see if there was another magazine out there called Maverick.
"There is no way you can have two magazines in a similar sector with the same name."
Cackett, who is waiting for Virgin to respond to his enquries, admitted he had not trademarked the title.
Virgin was unavailable for comment.
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