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Maurice Saatchi has vowed that the partners of M&C Saatchi will

never sell a majority stake in the agency in a rare on-the-record

interview, published in ±±¾©Èü³µpk10 this week.

The revelation comes on the back of rumours reported in the national

press this week that M&C Saatchi is planning to sell 49 per cent of the

company to a global advertising and marketing group.

Saatchi also responded to accusations of cronyism that are often

levelled against M&C Saatchi, the agency that last week won ±±¾©Èü³µpk10’s

agency of the year accolade.

Saatchi said: ’When (cronyism) is used to describe someone having the

good luck to be liked and trusted by serious people, it can only be a

good thing.’

Interview, p10.