Activated by Peppermint Bars, the Matua Sessions stage, curated by Rob da Bank, will include an area dedicated to the Matua wine brand, with a stage showcasing eclectic music acts, alongside a seating area and the chance for visitors to sample the wine. Winners from the nationwide Matua unsigned competition will also be making an appearance.
Matua was the first winery in New Zealand to make Sauvignon Blanc. The Matua Sessions have previously taken place this year at Love Supreme and Camp Bestival, both held in July.
Danish chocolate milk brand Cocio, will also be engaging with Bestival-goers, giving them the opportunity to create their own festival moments using an interactive chalkboard and illustrator.
Similarly, Ray Ban will be organising a series of live challenges for its The Order of Never Hide campaign. Visitors will be asked to 'show what they are made of' through a series of trials, including a staring competition and a hair cut by speed barbers.
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine .