Mattel 'Hot Wheels' by Ogilvy London
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Advertiser
Hot Wheels -
Agency
Ogilvy London -
Sector
Media / Entertainment Brands and Toy brands
Household surfaces are transported to mountain terrains and coastal routes as the brand attempts to highlight the relationship between Hot Wheels and the road.
The print and outdoor campaign aims to bring to light the fact that while children play with their Hot Wheels vehicles in the confines of their homes, the road is where the cars really belong.