The "going the distance" campaign, devised by Mother, centres on a British couple's six-week journey across the UK in search of the secret to long-lasting love.
Their journey will be filmed and turned into a series of unscripted TV ads, the first of which will break next month. A documentary about their UK trip is still in production.
There will be a digital campaign to support the campaign, with Twitter and Facebook activity. It will also roll out web videos of their journey on the Going the Distance Facebook page.
Match awarded its £6m advertising account to Mother in October 2009 and launched its first TV ads for MatchAffinity in March last year. The ads feature a man and a woman accidentally tying their shoe laces together.
.jpg)
.jpg)