Match Group's BLK encourages people to 'Vax That Thang Up'
The spot, created by Majority, features Juvenile, Mannie Fresh and Mia X parodying the hit song 'Back That Thang Up.'
BLK, Match Group’s dating app for Black singles, tapped rappers Juvenile, Mannie Fresh and Mix X to encourage vaccinations in young adults — through the power of nostalgia.
The trio recreated Juvenile’s 1999 hit song "Back That Thang Up" in the parody, "Vax That Thang Up." In the music video, Juvenile raps: "You finna online date yeah, find a mate yeah, open up BLK yeah, okay yeah."
But, Juvenile notes the importance of getting vaccinated before hitting the dating scene again. "Girl you looks good won’t you vax that thang up," he raps. "You’s a handsome young brother, won’t you vax that thang up."
The video features people walking around and dancing with their COVID-19 vaccinations cards. Juvenile even makes it rain vaccine cards, instead of the usual dollar bills, for an updated 2021 vibe.