Kicking off this month and running for four weeks, the nationwide scheme is going out across all 190 stores and asks customers questions about whether they prefer tankini or bikini beachwear. Customers who give their email details and are then entered into the competition for a chance to win the holiday.
The scheme, which is run by Manchester-based agency IF, aims to generate data capture.
Support includes point of sale in-store and flyers detailing the push. The competition will also be launched online through the Matalan website with emails being sent to existing card holders.
"The competition is part of a scheme designed to reward customer loyalty, offering product and prize-related promotions," said Christian James managing director of IF.
The loyalty card scheme aims to develop affinity offers with non-conflicting third parties such as holiday companies, service providers and motor manufacturers, which will then provide relevant offers to its customers.
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