The ad is aimed at positioning the brand as the credit card of choice when travelling abroad.
The 60-second spot, which is accompanied by the Alice Cooper anthem "School's Out", opens on a group of office workers counting down the seconds until their summer holidays start.
As soon as the clock hits five o'clock a mass exodus occurs as the suits all make a mad dash for the airport.
When they arrive at their destination, the white- collar clan are seen diving into a hotel pool, fully clothed, with the strapline explaining: "Knowing you've earned every second: Priceless."
Credits
Project name: Cross Border campaign
Client: Rita Broe, Head of Marketing UK & Developed Markets, Ben Rhodes, Business Leader, Brand Marketing, MasterCard UK
Brief: To develop a Travel ‘Priceless' campaign that demonstrates MasterCard's acceptance around the world
Creative agency: McCann Erickson
Creative director: Jason Stewart
Planner: David Clements
Media agency: Universal McCann
Media planner: Ben Reilly/Alice Pott
Production company: Partizan
Director: TRAKTOR
Editor: Final Cut
Post-production: MPC
Exposure: TV
Financial Services
MasterCard launches Schools Out ad by McCann Erickson
LONDON - MasterCard is celebrating the British obsession with summer holidays in its latest TV ad, created by McCann Erickson.
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