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Martini, the vermouth and sparkling-wine brand, seeks to pique younger drinkers’ curiosity with a new Europe-wide brand campaign. The activity, created by OppermanWeiss, kicked off with a brand film that first aired in Italy on 26 October and will roll out across Europe from November. The spot opens on a waitress (a real-life waitress who was cast after being spotted on location by the film crew) who finds a note that reads "begin desire", prompting her to go on an adventure through the streets of Rome. It was written by Paul Opperman, art directed by Jeff Weiss and directed by Jake Scott through RSA Films. Post-production was by The Mill.