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Rome is the backdrop for Martini's new ad that includes social influencers, an ex-Formula 1 driver and a French fashion blogger among the cast.

The 60-second film celebrates the "Gioia di vivere" or the Italian joy of living. It features US model Madisyn Ritland as "Verde", who dances through the streets of Rome on her way to meet friends for an "aperitivo moment".

The work also features cameo appearances by TV and film influencers from Russia, Ravshana Kurkova and Sasha Petrov, ex-Formula 1 driver Susie Wolff, and French fashion blogger Camille Charriere.