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Mars' UK confectionery marketing director Helen Stevenson has moved

sideways to become European franchise director for 'social' brands as

part of an major restructuring of marketing. The shake-up follows the

merger of Mars Pedigree Masterfoods with confectionery two months

ago.

Stevenson will have responsibility for the way Mars' Celebrations, Milky

Way and M&Ms brands are marketed across Europe. She fills the post

vacated by Andy Weston-Webb, who has moved to take up the European role

of food product marketing director, previously held by Helle

Cruz-Nielsen. Cruz-Nielsen left Mars in October, around the same time as

David Fish, joint president of Masterfoods Europe.

Mars' UK confectionery managing director Mike Davies will oversee UK

marketing before appointing a successor to Stevenson. Davies, who until

last month was managing director of Pedigree Masterfoods, is believed to

want to familiarise himself with the brands first.