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Mars created the UK's first statue of a female footballer, Lily Parr, as part of its sponsorship of the England national team during the Fifa Women's World Cup.

The brand unveiled the sculpture at the National Football Museum. It will award a miniature version of the statue to the England player who the public feels most displays Lily Parr’s characteristics during this summer’s tournament. Abbott Mead Vickers BBDO created a film that includes footage of Parr and her team as well as three current England Lionesses – Steph Houghton, Jill Scott and Karen Bardsley – who express their admiration for the football pioneer.