Mars has merged its confectionery, food and petcare businesses
under the Masterfoods name and has appointed Mike Davies, the managing
director of Pedigree Masterfoods, to head the combined business.
Davies' opposite number at Mars Confectionery, Bill Ronald, has chosen
not to take another role within the company. A statement from Mars said:
"It has been mutually decided that he will leave."
Marketing of the brands, which include Pedigree, Mars Bar, Uncle Ben's,
Whiskas, Snickers and Dolmio, is not believed to be affected by the
restructure.
Spokesman Michael Jenkins said the three departments within Masterfoods
would still need to be marketed separately and would continue to be
headed by the three existing marketing directors: Helen Stevenson for
confectionery, Rob Hughes for food and Patrick Huyskens for petcare.
The restructure is consistent with the reorganisation that has taken
place in other Mars businesses throughout the world this year and stems
from a desire to achieve better economies of scale.
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