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DDB London has extended its Marmite "Love it or hate it" campaign with a new ad for an upside-down squeezy version of the spread. The ad, called "when love turns to hate", features a man who has broken his arm trying, unsuccessfully, to get the last scraping of Marmite out of the jar. The new jar marks the biggest change in Marmite's 104-year history and is designed to make spreading easier.