Grocery Food

Marmite 'early Xmas' by Adam & Eve/DDB

September 20, 2012

Marmite 'early Xmas' by Adam & Eve/DDB
Marmite 'early Xmas' by Adam & Eve/DDB

To launch its limited-edition Gold Christmas jar, Marmite has released a poster themed along the lines of the brand's "love/hate" positioning. The copyline reads: "Early Christmas adverts. You either love them or hate them."

The festive poster first appeared on London's Oxford Street on a hot day in September.

Credits

Unilever, brand manager for Marmite
Joanne O鈥橰iada
Chief creative officer
Ben Priest
Executive creative director
Ben Priest
Creative director
Matt Lee
Pete Hayes
Copywriter
Chris Lapham
Aaron McGurk
Art director
Aaron McGurk
Chris Lapham
Design
Pete Mould
Aaron McGurk
Planner (creative agency)
Tom Lloyd
Media agency
Mindshare
Media planner
James Byard
Retouching
Richard Green
Andy Walsh
Exposure
Central London

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