Marks & Spencer to use Because for Asian range

Marks & Spencer brought in experiential agency Because to stage the launch of the addition of 鈥楢sian flavours cuisine' to its 鈥楩ood to Go' range.

Marks and Spencer Asian range
Marks and Spencer Asian range

The new range, including sushi, salads, lettuce cups and wraps, offers an "alternative to the traditional lunchtime sandwich".

Asian drummers and flag bearers dressed in Marks & Spencer branded traditional-style costume will alert customers to the new range at five major train station from the end of this month (April).

An additional two days of guerrilla hit-squad activity is planned.

"By targeting busy commuter hotspots we're going straight to the cash- rich, time-poor professional that the Food to Go range is aimed at and showing them that healthy food can be delicious," said Because MD Sharon Richey.

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