The retailer is trialling a Butcher's Shop, Fish Shop and Rotisserie counter in Meadowhall, Sheffield and Bluewater, Kent. The meat and fish counters will be manned by trained butchers and fish mongers and counters will have recipe cards and complementary sauces and herbs on display.
In the Butcher's Shop all products will be from UK farms with cuts delivered as whole anrimals and basic butchery and cutting to customer requirements will take place in store. The ranges include Aberdeen Angus and Dry Aged Beef farmed in Orkney and ready-to-cook kits like Beef Wellington, Steak & Ale Pie and Lamb Paupiettes.
As well as popular fish, the Fish Shop will stock cooked, ready-to-eat shellfish including prawns, mussels and clams. The Rotisserie will supply hot chicken cooked in store and hot cumberland sausages.
John Dixon, food director at M&S said: ‘This trial is all about bringing that together and offering our customers a fantastic fresh food experience. We're trialling in two different parts of the country so that we can get a good insight into our customers' views on the products on offer.'
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