LONDON - Marks & Spencer is re-launching its M&S Money website in an effort to strengthen the brand in the online marketplace and help grow its identity as a credible financial- services provider.
Currently being redesigned by Foolproof, the site is intended to be more customer-centric.
M&S is aiming for increased sales, more repeat visits from existing customers, and to encourage registered users to review their statements online.
The new site, launching on 31 May, will highlight the consumer benefits and rewards associated with specific products, introduce new welcome page content and ad content to increase interaction from online visitors.
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