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Marks & Spencer has launched a brand campaign for M&S Food that spans TV, online and print. It was created by Rainey Kelly Campbell Roalfe/Y&R. One of the TV ads shows a couple having a picnic under an upturned boat in order to escape the miserable British weather. A voiceover by the actress Anna Friel says: "Great picnics don’t need sunshine – they just need a great picnic." The spot was written by Ted Heath, art directed by Paul Angus and directed by Helen Downing through Pulse Films.