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M&S follows "Go jumpers", its Christmas ad featuring people dancing to hip-hop classic Jump Around while wearing knitted jumpers, with a spot for its pyjamas range.

"Go pyjamas" opens with a music box-style recording of Rock-a-Bye Baby playing over scenes of people snoozing and getting ready for bed – before the House of Pain track kicks in and jammie-clad shoulders start lurching wildly. It features 20 types of pyjamas over the 30-second running time. It was created by Nick Stickland, Turhan Osman, Loui Bowes and Emma Jordan at Odd London, and directed by Natalie Rae through Object & Animal.