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Mrs Claus takes centre stage in the last ad for Marks & Spencer from Rainey Kelly Campbell Roalfe/Y&R.

Dressed glamorously in red, she embarks on a mission to save a young boy’s Christmas – not on her reindeer but in a helicopter. Instead of asking for a present for himself, the boy wants to cheer his sister up after his dog tore apart her favourite shoes. The ad was created by Psembi Kinstan and Alice Burton, and directed by Tom Hooper through Smuggler. Post-production was by The Mill.