The spot highlights the fact that the retailer is the official tailor to the England team, and uses the hashtag #LuckyWaistcoat. It was created in-house by M&S, with media handled by Mindshare.
M&S later ran large digital ads reading "Bring it home" and #LuckyWaistcoat at Wembley Stadium, where it held its AGM this morning.
It follows M&S declaring last Saturday, the day of England's quarter final victory over Sweden, as "National waistcoat day".
— M&S (@marksandspencer)Good Morning! Ahead of the big game today, show your support for and the boys by wearing your on Send us a pic of you wearing yours!
Elsewhere, blood cancer charity Bloodwise is using the hashtag #WaistcoatWednesday to encourage fans to imitate Southgate's sartorial elegance and raise money to fund their research.
Blood cancer charity urging fans to wear a waistcoat on and donate to a good cause.
— Football Today (@FTdotnews)
M&S announced at the start of the month that interest in Southgate's outfit on the touchline .
There has also been a surge of interest in waistcoats on Google, with searches rocketing since the start of the World Cup.
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