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Marks & Spencer has injected a dose of star power into its Christmas ad, with appearances from the models Rosie Huntington-Whiteley and David Gandy and the actress Helena Bonham Carter. The spot, created by Rainey Kelly Campbell Roalfe/Y&R, references well-known tales, such as Alice’s Adventures In Wonderland and Aladdin, as Huntington-Whiteley goes on an adventure to find her lost dog. The endline is: "Believe in magic and sparkle." The ad was created by Pip Bishop and Chris Hodgkiss, and directed by Johan Renck through Black Label.