The Talent Report, out now with Marketing, also features a guide to innovative recruitment techniques, while the UK's top marketers reveal 'The skill I couldn't live without'.
Marketing's award-winning columnist Helen Edwards defines what talent is and our digital expert Andrew Walmsley explains why tech-savvy marketers are taking centre stage.
or by clicking on the links below. Let Marketing know your talent conundrums by tweeting
In a climate of raised expectations and slashed budgets, gifted employees are more important than ever, but some argue the industry is facing a talent shortfall, writes Sian Harrington.
The rapid evolution of digital channels has led to a rise in demand for marketers with social-media, mobile and data-analysis skills. By Trevor Clawson.
Do external qualifications trump internal training as a means of getting to the top?
Edwards identifies three types of marketers. Do you identify with any of them?
Marketing reveals the most innovative recruitment methods being used by brands today.
Senior positions in marketing require both creativity and logic. Brands are using psychometric testing to help assess staff and find potential recruits.
Top marketers from Google, Coca-Cola, KFC, John Lewis and Lovefilm on the skills that made them.
Classically trained FMCG marketing directors could be approaching their use-by date. Nicola Clark asks what it takes to get ahead in an era when marketers are measured not just by their LinkedIn connections, but by how many patents they have registered.
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