Marketing director of Tyrrell's crisps, Oliver Rudgard, speaks to Marketing about the 'quintessential Britishness' of the brand and the innovations it is bringing to market.
Rudgard explains the appeal of Tyrrell's, the most expensive crisp brand, at home and abroad, and how advocacy has strengthened a brand that has not yet advertised in traditional media.
To read the full interview pick up this week’s issue of Marketing or read the full profile feature online.
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