Eighteen months after the Cadbury takeover, Daryl Fielding, vice president of marketing at Kraft Foods Europe, talks to Marketing about how the company has progressed with the integration of the brand.
Fielding discusses how the company has managed the integration process after buying Britain’s favourite chocolate brand for £11.6bn. As well as revealing plans to upgrade the iconic Dairy Milk packaging.
To read the full interview pick up this week’s issue of Marketing or
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