Cristofoli reveals the thinking behind the retailer’s autumn / winter campaign and talks about the brand’s new positioning, putting designers at the forefront of its TV ads.
Read the full interview in this week’s Marketing or .
Debenhams
Marketing video report: Debenhams' Richard Cristofoli says high street is not dead
Richard Cristofoli, marketing director at Debenhams, assures shoppers "it's not the death of the high street" while talking about the brand's shift in strategy.
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