Mark Stevenson, head of sponsorship at O2, a major investor in sports and entertainment sponsorship, explains to Marketing TV how the company makes its investment work for the brand, its customers and the game of rugby.
We also speak with former England and British & Irish Lions (and Strictly Come Dancing) star Austin Healey about his involvement in the TV show, ‘The Big Tackle with Austin Healey' which was funded and created by O2.
Finally, find out which brands Austin thinks former England colleague Matt Dawson is fit to promote.