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In its 20th year, the Marketing Society Awards for Excellence will once again recognise the foremost examples of industry best marketing practice, with entries for 2005 reaching record levels.

The awards, which will be announced on 13 June at London's Hilton hotel on Park Lane, aim to reflect the range of marketing activities common to companies and organisations of all sizes, operating in all areas.

Criteria used to judge this year's entries include the campaign's impact on sales, profits, market share and customer attitudes towards the brand client. The winning entries will share the distinction of showing a link between the marketing activity and the company's bottom line, proving the medium's ability to provide a return on investment.

Outstanding work

In all, there are 16 category awards up for grabs, including Marketer of the Year (voted for by Marketing readers, see page 34) and Young Marketer of the Year prizes. Of all the entries in the categories to be considered by the judging panel, the flagship Grand Prix award will be given to the one, outstanding nomination that impressed the judges most in meeting all the requisite criteria.

Last year's Grand Prix award was won by Interbrew for its highly successful relaunch of the Stella Artois brand.

Selected by a panel of the industry's leading figures, the winners in all categories will have proven the quality of their marketing approach and the direct benefits that their strategy has had on the client's financial performance.

This year's Awards for Excellence judging panel is led by head judge Chris De Lapuente, president of global haircare at Procter & Gamble.

Panel members

Other members of the panel include: Alan Bishop, chief executive, COI; Hugh Burkitt, chief executive, The Marketing Society; Alan Cook, chief executive, National Savings & Investments; Mark Earls, executive planning director, Ogilvy & Mather; Chris Ingram, partner, The Ingram Partnership; Cath Keers, customer director, O2; Amanda Mackenzie, marketing director, Hewlett-Packard; Chris Moss, chief executive, The Number; Gavin Patterson, group managing director, BT; David Patton, vice-president of marketing, Sony Europe; Paul Philpott, commercial director, Toyota GB; Tim Pile, chief executive, Sainsbury's Bank; Syl Saller, global brand innovation director, Diageo; Nick Smith, director of marketing and strategy, British Gas; and Stevie Spring, chief executive, Clear Channel.

Venue: The Hilton, Park Lane, London

Date: 13 June 2005

Table bookings: Call Bridget Drummond on 020 8267 4090 or email her on

bridget.drummond@haynet.com

NOMINEES - MARKETING SOCIETY AWARDS 2005

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02 It only works if it all works

3 Welcome to our network

Abbey Joining up intelligence to drive action

Barclays Marketing excellence programme

British Gas Engaging 27,000 hearts and minds

British Gas People will stop feeling

British Gas Here to help

British Heart Foundation Anti-smoking campaign

BT Am I listening?

Camelot Returning the National Lottery to growth

Chiltern Snacks Salty Dog hand-cooked crisps

Coca-Cola GB Mycokemusic.com

Danone Dairy Bringing pleasure to the world of diet

deprivation

Department of Health Winning the war on tobacco together

Emap Advertising Internal marketing - the seven values

Esselte UK Dymo brand revitalisation

GoinGreen Driving down pollution

HJ Heinz Heinz Soup

HJ Heinz Heinz Top-Down Ketchup

Independent Newspapers Accepting the unexpected

Independent Newspapers Brand reinvigoration through defiance

Inland Revenue Tax doesn't have to be taxing

Innocent Innocent marketing

IPC Ignite! Nuts: 2004's sexy figures

IPC Media New brand of the year

Martin Currie Building the 'big boutique'

Microsoft UK Microsoft Office values

National Boat Show Repositioning and rebuilding

Nestle Purina PetCare From posh nosh to food for family cats

News International The Times compact conversion

Pfizer Nicorette: sold not dispensed

Procter & Gamble UK Love being the best

SA Brain Brains brand revitalisation

SA Brain Brains marketing achievement

Scottish Courage McEwan's Sessions

Carphone Warehouse Talk Talk: making loyalty built-in not bolt-on

Tesco Every little helps

Toyota Kaizen and the relentless pursuit of delight

Mayor of London/TfL Safer travel at night

Travelocity.co.uk Hello world

Unilever Creating emotional connections via insight

Unilever HPC UK Dove Firming

Visit London London. It's a different city every day

Walkers Get Britain walking

Whitbread Serving up a new recipe