- A confusing link to a speech made at a seminar in 2006, where his old job is flagged up prominently, comes very high in the results.
- A comment about a children's book may well have been posted by Cull, but its appearance so high up in these results is slightly odd.
Verdict: With just one reference to his last job, most of these results are profiles that provide an effective overview of Cull's career and current position.
Action: As the profiles are over a year old, some work could be done to freshen up the search - perhaps an official BSkyB profile, or more recent articles from the press.
TOP GOOGLE SEARCH RESULTS
1. Profile: The story teller - Christian Cull, director of...
1 Apr 2007... Read Profile: The story teller - Christian Cull, director of customercommunications BSkyB and other marketing news at Brand Republic.
wwww.brandrepublic.com /.../Profile-story-teller--Christian-Cull-director- cusomercommunications-BSkyB/
2. Profile: The story teller - Christian Cull, director of...
1 Apr 2007... Read Profile: The story teller - Christian Cull, director of customercommunications BSkyB and other marketing news at Brand Republic.
wwww.brandrepublic.com /.../Profile-story-teller--Christian-Cull-director- cusomercommunications-BSkyB/ More results from www.brandrepublic.com
3. The Walpole Group - British Luxury...
Bill Amberg focused on the bespoke element of luxury brands whilst Christian Cull, marketing director of Waitrose, talked through the marketing strategy,....
thewalpole.co.uk/news_detail_200605_Walpole_Sem.aspx
4. APA - Writing a new chapter...
Colleagues warned Christian Cull that his first twelve months at Sky would be like "trying to take a drink from a fire hydrant"....
www.apa.co.uk/cgi-bin/go.pl/news/article.html?uid=1832
5. Amazon.co.uk: Profile for christian cull...
christian cull's Profile. Location: Surrey, England. Reviewer Rank:. 100575. See 1 review (7 helpful votes). Reviews. Some Dogs Do by Jez Alborough...
www.amazon.co.uk/gp/pdp/profile/A3YEHGSXIWMWF.