He is very much a pace-setter, not a follower. He uses humour to lubricate communication and his priority is closing other people's options.
He will make very sure he has established what is expected before embarking on a project. He absolutely delights in being able to communicate with anyone.
Becky Power, creative director at Hertz's creative agency, Fullsix, says: Paul is a larger-than-life personality - he is absolutely passionate about his brand and demands the same from his agencies. He likes to see big ideas, he knows what he wants and tells us instantly whether he loves or hates something - there is no in-between. If he does like an idea, he is determined to make it happen.
Diane Simpson FRSA, a founder member of the British Institute of Graphologists, has written three books about handwriting analysis.
Her number is 01244 390681, or visit www.mind-explorer.com.