MARKETING MIX: Pen portrait - Paul Woolf, Cramm Francis Woolf

Paul Woolf is chief executive and managing director of Cramm Francis Woolf. He began his career in Chicago with WRA Marketing Services before moving to O&M Promotional ±±¾©Èü³µpk10s in London as a board director. He left in 1993 to set up his own agency.

What an interesting and original individual. He is sensitive, quick-witted, fastidious, critical, creative, observant, intuitive and very bright.

You can expect this writer's ideas to be very personal and inventive.

He tends to think in concepts and is a speculative thinker, original and inspirational. But when faced by criticism, he may encounter problems.

He forms strong likes and dislikes on the basis of his intuition, about which he will usually be right. He is also fiercely goal-minded.

Detail-conscious in the extreme, he won't miss a trick. Independent in thought and action, he has no need to try to be 'different', he just is.

Kevin Allen, planning director at Cramm Francis Woolf, says:

'Shrinking violets and people who want a quiet life need not apply' succinctly supports this portrait. If you can keep up with a man whose ideas multiply faster than the body count in Kill Bill and can spot a typo four others have missed, Paul would love to meet you. Contrary to the analysis, he's happy to admit he's wrong - as long as you show impeccable logic and a watertight commercial case. Alternatively, make him a proper martini, and you'll have a friend for life.

Diane Simpson FRSA, a founder member of the British Institute of Graphologists, has written three books about handwriting analysis. She has devised a chart enabling her to analyse 18 key measurements of handwriting. A member of the Appeal Council of the Psychiatry Research Trust, Diane is also an acclaimed after-dinner speaker. Her number is 01244 390 681, or visit www.mind-explorer.com.

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