MARKETING MIX: Pen portrait - Nicola Murphy, River Publishing

Nicola Murphy is managing director at River Publishing. She also heads The Deep Consultancy, a strategic firm launched in October 1998 to offer brand consultancy and loyalty modelling to clients.

Legible, rounded and loopy - boy, can this writer talk. Add to this the emphasised punctuation and you have presentations that will be an art form in themselves.

Greek 'e's and a printed 's' point to exceptional wordsmanship and an eye for detail and presentation. She is determined to be understood. Some letters resemble musical notes. See the 'b' in the word 'be' on the bottom line - this made me wonder if she plays or even sings.

The left slant made me smile and is found more frequently in female writers . Of course it could be a result of being left-handed (but I don't think it is in this case). A slight left slant is not always (as many think) a sign of introversion or shyness, but rather an indication of determination to keep going even when the going is very tough indeed.

We call this the 'swan syndrome'. She will glide effortlessly forward while, unseen, her little legs are going like the clappers. I don't know what she is aiming for, but I'd wager a substantial bet that she'll get there.

Jane Wynn, business partner, says: Legible, rounded and loopy - I can testify she is at least two of these. She is a wordsmith par excellence and she can talk for England, but doesn't sing. She is articulate, persuasive and highly determined. As for the 'swan syndrome', I wouldn't like to comment - on her little legs, that is.

Diane Simpson FRSA, a founder member of the British Institute of Graphologists, has written three books about handwriting analysis.

She has devised a chart enabling her to analyse 18 key measurements of handwriting. A member of the Appeal Council of the Psychiatry Research Trust, Diane is also an acclaimed after-dinner speaker. Her number is 01244 390681, or visit www.mind-explorer.com.

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