Top marketers' jobs at Halifax are under threat from a fresh talent
who goes by the name of Howard Brown, but is better known as the smiley,
speccy, black sex bomb who features in the high street bank's TV
ads.
Following the catchy ads created by Delaney Lund Knox Warren in which
Brown sings an adapted version of the Tom Jones hit Sex Bomb, Brown has
been given a job in the marketing department.
It's a new role which involves touring the country visiting Halifax
branches satisfying the overwhelming demand from little old ladies
waving their autograph books, for guest appearances.
Local papers have had a field day writing stories about Halifax branches
covered in Howard pin-ups, fans nicking life-size cut-outs of Brown and
women giving Brown a pair of their knickers as a little 'extra'.
Brown's celebrity stretches beyond the door of the high street bank - he
has been interviewed for NOW!, and has appeared on ITV chat show Trisha
to surprise a smitten fan.
Brown is an inspiration to Halifax branch advisers everywhere - many are
keen to follow in his footsteps.
Testimony to this is the number of hopefuls - up to from 1100 for the
current ads to 1900 for the next round -, auditioning in Pop Idol-style
for a chance to become an ad star.
DLKW chief executive Greg Delaney told Mix that he is as confident as
pop industry guru Pete Waterman that he will find more Halifax employees
with Brown's star quality for next year's new ads.
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