Baaa-mbient media, anyone? This one is sure to drive the animal
rights activists and No Logoists positively baaa-rmy.
A struggling Lytham livestock farmer has pioneered an advertising medium
by becoming the first to offer his flock of sheep up to advertisers.
(Oh, not like that, you dirty people.)
Andrew Taylor, whose revenues were hit hard by the BSE and
foot-and-mouth scares and whose lambs have suffered through an unusually
rainy start to February, is decking them out in branded raincoats
sponsored by Abbey Telecom, an installer of Samsung telephone systems
and voicemail.
It seems Taylor met Abbey Telecom managing director Tony Raynor at a
dinner of the Lytham Round Table. After hearing Taylor's tale of woe, it
occurred to Raynor that sheep in branded rain slicks might be the
perfect way to drive traffic to Abbey Telecom's new web site,
whoisthis.co.uk.
"This sponsorship deal gets us a field full of lambs on a prominent road
to Lytham, which is home to a large number of company directors," said
Raynor. "Just the type of target audience we're trying to attract to our
web site."
So go on, marketers, and do your part for the British countryside. And
remember: billboards baaad - lambs good.
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