Rather, it's a somewhat literary, if image-challenged, variant of the
common British garden gnome, and it's been infesting green spaces in
London, Edinburgh and Manchester as the ambient arm of a campaign hyping
writer James Herbert's latest thriller, Once, which features a world
overrun with the pests.
The campaign, by Cunning Stunts for publisher Pan, distributed 2000 of the little fellows throughout the three cities. Many, says the agency, were delighted with the gruesome gnomes and carried them home with them.
Mix's is perched quite snugly atop an office computer, where it wards off the gremlins and glitches unique to the office computer network.
But bizarrely, the gnomes drew at least one police complaint from faint-hearted passers by, whom Mix presumes would have been better off sticking to their colouring-in books.
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