They have begun slapping their heads with brand logos. Leave aside anti-capitalist protesters and proponents of Naomi Klein, the new vogue on campus is very different.
Forehead advertising is the brainwave of creative agency Cunning Stunts and provides brand owners with a new medium to communicate their message.
Lads' mag FHM and digital entertainment channel CNX have already snapped up media space across several furrowed brows. A transfer of the brand's logo or advertising strapline is displayed using a semi-permanent transfer made out of vegetable dye.
Nial Ferguson, group marketing manager at FHM said: "FHM is constantly looking for new and impactful ways to communicate to men. If we do this and pay for the next round at the union bar at the same time, then it seems a good idea to us."
Mix has it on good authority that one-hour slots have been trading for £4.20 per forehead, with four-hour packages the norm. Students have to ensure they will be out and about rather than stuck in the bar.
With reports of students leaving university with debts of up to £21,000, Mix's mathematics lab calculates that means that 5000 hours (208 days, or 29 weeks and five days) of forehead prostitution should see them into the black.
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